Siddhaarth X Prakatha

When culture meets content, sparks fly — and that’s exactly what happened when  Siddhaarth Alambayan, the face and flavour of Mashable India, stepped into Prakatha's Short Kurtas for his latest episode.

Yes, you heard that right. Our guy Siddhaarth, known for asking very real questions and dropping even realer fits, just gave desi drip its moment in the internet sun. The short kurtas from Prakatha? Pure vibe. Clean cuts, no-nonsense silhouettes, and just the right dose of cultural chaos — it’s the fit for the Gen Z man who’s got one foot in tradition and the other in tomorrow.

At Prakatha, we’re not just making menswear — we’re writing the foreword to how ethnic wear shows up in the content age. It’s easy, it’s expressive, and it definitely doesn’t need a *festive reason* to exist. So if you're scrolling in a hoodie but dreaming in block prints, you know where to look.

Siddhaarth wore Prakatha. The internet noticed. You’re next.